Simran Gajra

Simran Gajra is the Director of Marketing & Operations at Horlebein Consulting, where she drives strategic communication initiatives and ensures consistent, high-impact brand messaging. After having excelled at several big players, she is currently pursuing her Masters in Marketing and Entrepreneurship besides her position at Horlebein Consulting, having moved from India to Italy to further develop her education and career.

Simran’s role at Horlebein Consulting focuses on leveraging data-driven strategies to enhance product risk management, digital marketing, project management, and business development initiatives. She applies extensive data analysis to optimize portfolio strategies in consulting, marketing performance, track key metrics, and drive strategic decision-making.

Her further responsibilities include managing SEO, SEM, content marketing, and social media to strengthen brand visibility and audience engagement. In her role as HR, she leads her team to ensure smooth operations and alignment with organizational goals, focusing on recruitment and staffing, as well as employee relations. Advanced analytics play a key role in her work, assessing market trends, company insights, campaign effectiveness, and operational efficiencies to ensure continuous optimization and strategic growth.

With a strong background in simplifying complex topics for diverse audiences, Simran played a key role in co-authoring pieces that bridge technical depth with accessible, structured content. Her work focuses on enhancing visibility around product risk management and driving thought leadership initiatives in the field.